1.
Wei S, Yuna J, Haeun L. AUGMENTED REALITY (AR) IN RETAIL: AN ANALYSIS OF AR-DRIVEN APPLICATIONS ON CONSUMER PURCHASE INTENTION AND USER EXPERIENCE. J. of Social Entrepreneurship and Creative Technology [Internet]. 2026Feb.25 [cited 2026Apr.18];3(1):44-57. Available from: https://www.research.adra.ac.id/index.php/jseact/article/view/2957