WEI, S.; YUNA, J. .; HAEUN, L. . AUGMENTED REALITY (AR) IN RETAIL: AN ANALYSIS OF AR-DRIVEN APPLICATIONS ON CONSUMER PURCHASE INTENTION AND USER EXPERIENCE. Journal of Social Entrepreneurship and Creative Technology, [S. l.], v. 3, n. 1, p. 44–57, 2026. DOI: 10.70177/jseact.v3i1.2957. Disponível em: https://www.research.adra.ac.id/index.php/jseact/article/view/2957. Acesso em: 18 apr. 2026.