Krit, P., Tan, M. and Chan, R. 2026. CREATIVE BUSINESS INNOVATION ANALYZING THE GIG ECONOMY’S IMPACT ON THE LIVELIHOODS OF CREATIVE-PRENEURS IN SOUTHEAST ASIA. Journal of Social Entrepreneurship and Creative Technology. 3, 1 (Feb. 2026), 73–86. DOI:https://doi.org/10.70177/jseact.v3i1.2953.