THE INFLUENCE OF CASH ON DELIVERY PAYMENT METHOD ON CONSUMER PURCHASE INTENTION IN THE HOME INDUSTRY OF DAPOER ABUN IAN FROM AN ISLAMIC ECONOMIC PERSPECTIVE
Turkey Turkey 
Jordan 
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Consumer Purchase Intention, Dapoer Abun Ian, Islamic Economics
Abstract
The purpose of this study is to analyze how the Cash on Delivery (COD) payment method influences consumer purchase intention. This research aims to examine how the COD payment system affects consumer transaction interest in the home industry Dapoer Abun Ian from an Islamic economic perspective. The COD method, which allows payment upon delivery of goods, has become a popular alternative in online transactions. However, its implications for purchase intention and its compliance with Islamic principles require further investigation. This study employs a quantitative survey methodology involving a population of 153 consumers of Dapoer Abun Ian who use the COD payment method. A sample of 69 respondents was selected using simple random sampling. Data were collected through questionnaires and analyzed using SPSS version 26, including correlation analysis, coefficient of determination, t-test, and F-test. The findings show a strong and significant relationship between the COD payment method and consumer purchase intention, indicated by a correlation coefficient (r) of 0.736 and a significance value of 0.000. The COD method explains 54.1% of the variation in consumer purchase intention, as indicated by an R-square value of 0.541. Furthermore, the t-test results show a positive and significant effect of the COD procedure variable (X) on consumer purchase intention (Y), with a t-value of 8.894 and significance of 0.000. The F-test also confirms a significant simultaneous effect with an F-value of 79.106 and significance of 0.000.
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